PSG Labs Startup Batch 2026

About

An innovation accelerator program designed for startups focusing on performance, fan engagement, media, sustainability, or emerging technologies, providing access to PSG's extensive resources and expertise. Participants will collaborate closely with PSG's teams and have the opportunity to pilot their solutions in real-world sports environments, enhancing their product fit and market readiness.

Benefits

• 🌍Global Brand Access
  Access to PSG’s global brand and audience of over 500 million fans
• 🤝Collaboration Opportunities
  Collaboration with PSG’s business, digital, and performance teams
• 🚀Pilot Solutions
  Opportunity to pilot solutions within elite performance and fan-engagement environments.

Eligibility Criteria

• Startups must be developing solutions in performance, fan engagement, media, sustainability, or emerging technologies
• Startups should be able to pilot and validate their solutions in real-world sports environments
• Startups must submit an application and pitch deck for consideration.

Participation Commitments

• Each cohort runs for three months
• Selected startups must engage with PSG Labs experts to refine their product fit
• Startups are expected to co-build and test their solutions within PSG’s environment.

Target Sector

Sports Technology

Target Location

Global