ISPO BrandNew Awards 2026

About

A startup program designed to support and accelerate emerging companies in the sports and outdoor industries, offering exhibition space, investor access, and the chance to compete for prestigious awards, all while gaining valuable visibility and growth opportunities.

Benefits

• 🎤International Exposure
  Participants gain visibility on a global stage through exhibition space in the BrandNew Village.
• 💼Investor-Readiness Support
  Startups receive targeted support to prepare for investor engagement.
• 🌐Marketing Exposure
  Marketing opportunities across ISPO's digital channels enhance brand visibility.
• 🏆Competition Opportunities
  Startups can compete in the prestigious ISPO BrandNew Awards across multiple categories.
• 🤝Networking Access
  Direct access to investors, retailers, and industry decision-makers facilitates valuable connections.
• 📈Growth Support
  Comprehensive support package aimed at accelerating commercial growth for participants.

Eligibility Criteria

• Companies must have been founded within the last five years
• Must employ fewer than 50 people
• Annual turnover must be less than €500,000
• Startups must be in the sports, outdoor, or active lifestyle sectors
• Must exhibit within the BrandNew Village to apply for the awards

Participation Commitments

• Must exhibit within the BrandNew Village at ISPO 2026
• Participation in the live pitch event during the opening day of ISPO is required
• Must prepare for a rigorous three-stage judging process for the awards
• Commitment to engage with industry experts and decision-makers throughout the program.

Target Sector

Sports, Outdoor, and Active Lifestyle

Target Location

Open to startups globally, particularly in the sports and outdoor sectors