Kenzen 2026: New Experiences

About

An annual pitch competition designed to discover innovative startups that enhance customer experiences in the sports and wellness sectors, offering significant financial prizes and opportunities for commercial partnerships with ASICS. Startups can apply in four categories related to movement, physical experiences, digital engagement, and wellness, with finalists invited to pitch in person at the University of Michigan.

Benefits

• 💰Financial Prize
  Total prize package of $80K, including $40K for the grand prize winner
• 🎓Access to ASICS Ecosystem
  Finalists gain direct access to the ASICS ecosystem and potential long-term relationships
• 📈Commercial Pilot Opportunity
  Grand prize winner prioritized for discussions on a commercial pilot with an ASICS business unit
• 🌐Networking Opportunities
  Opportunity to pitch to ASICS leadership and invited guests from the wider ASICS ecosystem
• 🏆Recognition
  Finalists receive recognition and exposure in the startup community

Eligibility Criteria

• Must fit one of the four categories: Experience Movement, Experience Physical, Experience Digital, or Experience Wellness
• Must be incorporated in the United States
• No active litigation or regulatory action against the company or its founders
• Must be available for in-person attendance on October 22, 2026
• Open to startup companies physically located in the United States

Participation Commitments

• Must attend the pitch event in Ann Arbor on October 22, 2026
• Submission of a pitch presentation to the judging panel
• Participation in a rigorous review process prior to selection as a finalist
• Availability for in-person attendance during the event

Target Sector

Focused on customer experience innovations in sports and wellness

Target Location

Open to startups incorporated in the United States